Video Strategy & Production
Is video the right strategy for your brand?
Let’s review your options. I can also create simple videos.
Is video right for your business or just another TO-DO?
Videos can be used on your website & social media to speed up your sales funnel…but is it the right strategy for your business? We will start by going over the pros & cons to create your custom strategy OR take it off your TO-DO list.
Then we’ll discuss the right way to produce videos that will brand you and your business as an expert and attract ideal clients. Do you need simple videos? Professional videos? Or do you just want to connect with your audience & build trust with quick, simple face-to-face videos?
How is your brand going to leverage video?
Find out with strategic planning + Brand Builder Toolkits
As needed, I’ll give you access to a custom selection of ACTION GUIDES, WORKBOOKS & CHECKLISTS covering all the basics. This will help you to gather your scattered ideas and help me to quickly understand the specifics of your business situation. Additional recommended RESOURCES & VENDORS also provided. Work at your own pace, then customize your plan with strategy phone calls.
Create your custom action plan!
- I’ll select training for your specific needs. No need to sort through generic training trying to find the part that applies to your situation.
- Use the action guides, worksheets, checklists & examples to gather your thoughts. This fast-forwards your plan transforming scattered ideas into a structured approach.
- Work at your own pace. Use the training to prep for our call and to adjust your plan as needed.
- Use a strategy call to review the worksheets, asking questions & brainstorming. I’ll provide examples, targeted tips, ideas & next steps. My outside perspective will break through your barriers.
Video training topics available include:
- Plan Before You Produce Your Video
- Setting a Goal For Each Video Your Create
- Creating Focused Videos With a Clear Message
- Finding Topics To Talk About
- On-Camera Video Basics
- Top Video Marketing Mistakes
- 5 Simple Tools to Use for Your YouTube Marketing Strategy
- How to Effectively Sell Using Video
- Repurposing Your Videos To Extend Their Lifespan
- Skip The Hard Sell In Your Videos
- Include A Compelling Call-To-Action In Your Video
- Simple Ways To Boost Engagement
- SEO: 4 Most Important Pieces
- Creating A Descriptive Title For Your Video
- Writing A Compelling Description
- Choosing Your Image Wisely
- Ways To Add Value To Your Videos
- Add Value With Video Transcripts
- Reasons People Share Videos
- How To Get More Shares For Your Videos
- The Sweet Spot For Video Length
- How to Avoid Video Abandonment
- Video Marketing Tools for Twitter
- 7 Surefire Live Video Ideas
- Top Reasons to Live Stream to Grow Your Business Now
- Tips for Including Product or Service Promotions for Your Live Streams
- Comparing the Top Live Stream Platforms for Business
- How to Get More People Exited to Attend Your Live Streams
- Topic Starters for Your Next Live Stream
- Smart Strategies for Engaging Your Audience During Live Stream Video
- Reusing and Repurposing Your Live Stream Content, So It Keeps Bringing Traffic and Sales
- How to Get Your Audience to Eagerly Share Your Live Stream Videos
- Top 4 Free Live Streaming Video Platforms
- Introducing 3 Premium Live Streaming Video Platforms
- Choosing the Right Live Video Platform
- Using More Than One Live Social Media Platform
- Creating a Recurring Live Video Show
- Legal Considerations When Streaming Live Events
- Tips For Using Facebook Live
- Tips For Using Twitter Live
- Tips For Using Instagram Stories
- Tips For Using YouTube Live
- What Makes a Video Engagement Worthy
- How Live and Replay Engagement Strategies Differ
- Ideas For Interacting With Your Live Audience
- Ideas For Interacting/Engaging With Replay-Viewer Audience
- More Ideas For Successful Streaming Video
- How To Maintain Engagement Momentum In The Replay Recordings
- Pumping The Replay Views
- 4 Benefits Of Hosting A Contest
- Types Of Contests You Can Run During A Live Event
- Equipment You Will Need
- Where And How To Invite Guests
- Locating Topic-Specific Guest Speakers
- Ways To Generate Sales From Live Video Streaming
- Ways To Promote Your Live Video Events
- What If Nobody Shows Up?
- What To Do When You Make A Mistake
- Tools To Boost The Features In Your Live Videos
- Staging The Recording Room
- Dos And Don’ts When Recording Live
- More Dos And Don’ts For Your Live Videos
- How To Make The Best Possible Live Videos
- Encouraging And Nurturing New Relationships From The Show
- Ideas To Get Earned Income From Your Live Videos
- Reviews of Video Sharing Services
- Top 3 Free Screencast Software Reviews
Custom-branded videos for your business!
I can create simple yet effective videos for you to implement your marketing strategy with a simple script or on-screen copy point, photos, stock images or video. These can be done to promote an event, service or more about your business.
If your business is ready for a more advanced strategy, I can recommend and work with higher-end video production companies.
Examples made with my video production tools:
